HowPureLaunching in Spring 2026Truth In Every Scan
Scan any cosmetic product. Get personalized safety insights. Find healthier alternatives you can actually buy nearby.
Explore Features
The Gap Between
Intent & Action
“Consumers want safer choices but face confusing labels, generic advice, and no clear path to action.”
The Decoding Gap
Complex chemical names prevent consumers from making informed, safe choices.
Knowledge barriers
Most people want to make better choices but don't know which specific ingredients to avoid to reach their desired results.
The Actionability Gap
Users can't find where to buy recommended alternatives locally.
From Confusion
to Clarity
The Decoding Gap
Personalized Personas
Tell us about your skin type, allergies, and health goals. We decode every ingredient label through the lens of your unique biology — no chemistry degree required.
Knowledge Barriers
Precision Compatibility
Every product is scored and ranked against your exact biological profile. See what works, what doesn't, and why — backed by real ingredient science.
The Actionability Gap
Local Availability
Found a safer alternative? We show you where to buy it — online or at stores near you, with real-time stock and price comparisons.
Four Simple Steps
Set Your Profile
Define your allergies, skin type, and personal preferences.
Scan or Search
Point your camera at any barcode or search by name.
Get Insights
Safer alternatives scored and ranked for your needs.
Buy Smarter
Direct purchase links and local price comparisons.
Our
Team
Chemistry, engineering, design and business — everything needed to decode beauty.
Kamilė Dalšėdaitė
CEO / Founder
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Headquarters
Fabijoniškių g. 92-54,
LT-07100 Vilnius
Founded
2024
Company
Bd consulting MB
Code: 307001741
VAT
LT100019172919