Privacy Policy

a) Information You Provide

• Profile Information: Skin type, allergies, sensitivities, and health goals you configure within the App to receive personalized ingredient analysis.
• Account Information: If you create an account, we may collect your email address and display name.
• Support Communications: If you contact us for support, we collect your name, email, and message content.

b) Information Collected Automatically

• Usage Data: Features used, screens viewed, products scanned, search queries, and interactions within the App.
• Device Information: Device model, operating system version, unique device identifiers, and app version.
• Camera Data: When you scan a barcode, the App accesses your device camera. Images are processed locally on your device and are not transmitted to our servers.
• Location Data: With your permission, we may collect approximate location data to show you nearby stores where recommended products are available. Location data is only collected when the App is in use and you have granted permission.
• Analytics Data: We use Amplitude to collect anonymized usage analytics to improve the Service. This may include session duration, feature usage patterns, and crash reports.

c) Information We Do Not Collect

• We do not collect payment or financial information.
• We do not collect precise GPS location without your explicit consent.
• We do not store photos or camera images — barcode scanning is processed entirely on your device.

We use the information we collect to:

• Provide personalized ingredient safety analysis based on your biological profile.
• Show you healthier product alternatives available at nearby stores and online retailers.
• Improve, maintain, and optimize the Service through aggregated analytics.
• Respond to your inquiries, requests, and customer support needs.
• Send you important notices about changes to the Service or this policy.
• Detect, prevent, and address technical issues and security threats.

We do not sell your personal data. We may share information in the following circumstances:

• Service Providers: We share data with third-party providers that help us operate the Service (e.g., analytics, cloud hosting). These providers are contractually obligated to protect your data and use it only for the purposes we specify.
• Legal Requirements: We may disclose your data if required by law, regulation, legal process, or governmental request.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.
• With Your Consent: We may share information for any other purpose with your explicit consent.

The Service integrates the following third-party services:

• Amplitude: For anonymized usage analytics and product improvement. Amplitude's privacy policy is available at amplitude.com/privacy.

Each third-party service operates under its own privacy policy. We encourage you to review those policies.

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy. Profile data is retained while you have an active account. If you delete your account, we will delete or anonymize your personal data within 30 days, except where retention is required by law.

Anonymized and aggregated data that cannot be used to identify you may be retained indefinitely for analytical purposes.

We implement industry-standard security measures to protect your data, including encryption in transit (TLS/SSL) and at rest. While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate personal data.
• Deletion: Request deletion of your personal data. You can delete your account and associated data directly within the App under Settings > Account > Delete Account.
• Data Portability: Request a machine-readable copy of your data.
• Opt-Out of Analytics: You can disable analytics collection in the App settings.
• Location Permission: You can revoke location access at any time through your device settings.
• Camera Permission: You can revoke camera access at any time through your device settings.

To exercise any of these rights, contact us at privacy@howpure.app. We will respond within 30 days.

The Service is not directed to children under 13 (or under 16 in the European Economic Area). We do not knowingly collect personal data from children. If we learn that we have collected personal data from a child without parental consent, we will take steps to delete that information as quickly as possible. If you believe a child has provided us with personal data, please contact us at privacy@howpure.app.

Your information may be transferred to and processed in countries other than your country of residence, including within the European Union. We ensure that appropriate safeguards are in place to protect your data in accordance with this policy and applicable data protection laws, including GDPR.

If you are located in the EU or EEA, we process your data under the following legal bases:

• Consent: For optional features like location access and analytics.
• Contract Performance: To provide the Service you have requested.
• Legitimate Interest: To improve and secure the Service.

You have the right to lodge a complaint with your local Data Protection Authority. Our supervisory authority is the State Data Protection Inspectorate of Lithuania (vdai.lrv.lt).

If you are a California resident, you have the right to know what personal information we collect, request its deletion, and opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact us at privacy@howpure.app.

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy within the App and on our Website, and updating the “Last updated” date. Your continued use of the Service after any changes constitutes acceptance of the updated policy.

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: